--- title: The Content Creator | William MacPheadair description: My name is William MacPheadair, which means “son of Peter” in Irish. I am a seasoned writer and have been immersed in the ecommerce industry since 1992. image: https://get.contentcucumber.com/hubfs/brentwpeterson_a_jack_russell_terrier_in_a_1970s_ugly_christmas_47bd0b6a-a7c5-4d9c-92f1-448f85c787c9.png --- [![contentbasis-white-on-blue](https://get.contentcucumber.com/hubfs/contentbasis-white-on-blue.svg)](https://www.contentbasis.io/) en [Early Access](https://get.contentcucumber.com/early-access) - [About](https://get.contentcucumber.com/about) - [Why CB](https://get.contentcucumber.com/why-use-content-basis) - [Shopify](https://get.contentcucumber.com/shopify) - [Pricing](https://get.contentcucumber.com/pricing) - [Contact](https://get.contentcucumber.com/contact-us) - [Blog](https://get.contentcucumber.com/blog) [Early Access](https://get.contentcucumber.com/early-access) # William MacPheadair #### My name is William MacPheadair, which means “son of Peter” in Irish. I am a seasoned writer and have been immersed in the ecommerce industry since 1992. ![](https://get.contentcucumber.com/hubfs/brentwpeterson_a_1980s_poster_of_a_man_set_left_with_a_classic__5fb0f258-8815-4bb2-aad7-79622fcf64a0.png) [All](https://get.contentcucumber.com/blog) [Content Creation](https://get.contentcucumber.com/blog/tag/content-creation) [SEO](https://get.contentcucumber.com/blog/tag/seo) [Content Strategy](https://get.contentcucumber.com/blog/tag/content-strategy) [Business Growth](https://get.contentcucumber.com/blog/tag/business-growth) [E-commerce](https://get.contentcucumber.com/blog/tag/e-commerce) [Business Growth](https://get.contentcucumber.com/blog/tag/business-growth) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/The-Benefits-of-Having-a-Content-Centric-Business-Model-to-Grow-Your-Business.webp) #### [The Benefits of a Content-Centric Business Model to Grow Your Business](https://get.contentcucumber.com/blog/the-benefits-of-having-a-content-centric-business-model-to-grow-your-business) April 20, 2023 It’s no secret that content is king. In today’s digital age, having a content-centric business model is ... [Read now](https://get.contentcucumber.com/blog/the-benefits-of-having-a-content-centric-business-model-to-grow-your-business) [Business](https://get.contentcucumber.com/blog/tag/business) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/road-210913_960_720.jpg) #### [“My Way or the Highway”…But What If Everyone Picks the Highway?](https://get.contentcucumber.com/blog/my-way-or-the-highway) February 17, 2023 ‍It’s no secret that the “My Way or the Highway” model is one of the most popular models for business ma... [Read now](https://get.contentcucumber.com/blog/my-way-or-the-highway) [Communication](https://get.contentcucumber.com/blog/tag/communication) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/Internal-Communication-Working-at-full-Potential.jpeg) #### [Internal Communication: Working at full Potential!](https://get.contentcucumber.com/blog/internal-communication) February 14, 2023 ‍Today’s businesses have more communication tools at their disposal than ever before. But, with all thes... [Read now](https://get.contentcucumber.com/blog/internal-communication) [Content Strategy](https://get.contentcucumber.com/blog/tag/content-strategy) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/business-network-growth-background-with-integrate-icons-connected-symbols-strategy-service-analytics-research-digital-marketing-communicate-concepts-i.png) #### [Incorporating User Data Into Your Content Plan](https://get.contentcucumber.com/blog/incorporating-user-data-into-your-content-plan) February 9, 2023 ‍Incorporating user data into your content plan allows for the most effective use of resources by target... [Read now](https://get.contentcucumber.com/blog/incorporating-user-data-into-your-content-plan) [Content Creation](https://get.contentcucumber.com/blog/tag/content-creation) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/photo-1613633043968-e4ffc82d241b.jpeg) #### [10 tips to start Content Creation](https://get.contentcucumber.com/blog/10-tips-for-content-creation) February 7, 2023 Content creation is a critical part of any marketing strategy. It’s a great way to reach your target aud... [Read now](https://get.contentcucumber.com/blog/10-tips-for-content-creation) [Strategy](https://get.contentcucumber.com/blog/tag/strategy) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/6-Tips-to-Optimize-Your-E-commerce-Category-Pages.png) #### [6 Tips to Optimize Your E-commerce Category Pages.](https://get.contentcucumber.com/blog/6-tips-to-optimize-your-e-commerce-category-pages) February 1, 2023 E-commerce category pages are an essential component of any online store, as they help customers find wh... [Read now](https://get.contentcucumber.com/blog/6-tips-to-optimize-your-e-commerce-category-pages) [Content Editing](https://get.contentcucumber.com/blog/tag/content-editing) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/05XydTaQtTpzJYn58NfuFyx-11.webp) #### [The Dangers of Using Grammarly to Automate Writing](https://get.contentcucumber.com/blog/the-dangers-of-using-grammarly-to-automate-writing) January 31, 2023 Grammarly is a powerful and effective tool for helping writers improve their grammar and spelling, but i... [Read now](https://get.contentcucumber.com/blog/the-dangers-of-using-grammarly-to-automate-writing) [Business Growth](https://get.contentcucumber.com/blog/tag/business-growth) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/infographic-scales-measure-improvement_23-2148261204.webp) #### [Getting the Most Out of Your Content: How to Measure Success](https://get.contentcucumber.com/blog/getting-the-most-out-of-your-content-how-to-measure-success) January 12, 2023 We live in a digital age where content is king. Content is everywhere, from social media to websites, an... [Read now](https://get.contentcucumber.com/blog/getting-the-most-out-of-your-content-how-to-measure-success) [Strategy](https://get.contentcucumber.com/blog/tag/strategy) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/See-How-Decision-Science-Can-Be-Your-Big-Break-in-2023.webp) #### [See How Decision Science Can Be Your Big Break in 2023!](https://get.contentcucumber.com/blog/see-how-decision-science-can-be-your-big-break-in-2023) January 10, 2023 ‍The business world is rapidly changing, and with it, the tools and techniques are used to manage and su... [Read now](https://get.contentcucumber.com/blog/see-how-decision-science-can-be-your-big-break-in-2023) [Business Growth](https://get.contentcucumber.com/blog/tag/business-growth) ![](https://get.contentcucumber.com/hubfs/Imported_Blog_Media/CotentBasis-How-to-Take-Your-Content-Strategy-to-the-Next-Level-and-Achieve-Maximum-Impact-1024x576.png) #### [Take Your Content Strategy to the Next Level to Achieve Maximum Impact](https://get.contentcucumber.com/blog/developing-your-content-strategy-to-reach-your-target-audience) January 9, 2023 Developing your Content Strategy is essential for any business looking to reach its target audience and ... [Read now](https://get.contentcucumber.com/blog/developing-your-content-strategy-to-reach-your-target-audience) [1](https://get.contentcucumber.com/blog/author/william-macpheadair/page/1) [2](https://get.contentcucumber.com/blog/author/william-macpheadair/page/2) [![ContentBasis-white](https://get.contentcucumber.com/hubfs/ContentBasis-white.png)](https://contentbasis.io/) en - [About](https://get.contentcucumber.com/about) - [Why CB](https://get.contentcucumber.com/why-use-content-basis) - [Shopify](https://get.contentcucumber.com/shopify) - [Pricing](https://get.contentcucumber.com/pricing) - [Contact](https://get.contentcucumber.com/contact-us) - [Blog](https://get.contentcucumber.com/blog) [Privacy policy](https://get.contentcucumber.com/content-basis-privacy-policy) [Terms](https://get.contentcucumber.com/terms-of-service) Copyright © 2026. All rights reserved | 1400 Van Buren St. NE, Suite 200, Minneapolis, MN 55413, United States | +1-808-210-3611